[Video] CPG brands’ AI ambition might be weighed down by ‘digital debt’
As featured in Food Navigator, 29-Feb-2024 by Ryan Daily.
CPG brands increasingly rely on AI technologies to crunch large data stores and find insight to win in the market, but many are falling short of their digital transformation goals due to outdated technology, Capri Brixey, EVP, strategy consulting at Insite AI, told FoodNavigator-USA in a video interview.
Key Insights:
- Digital Debt: Outdated systems are stalling progress, requiring significant investments to stay competitive.
- Data Overload: Brands struggle with decision-making due to an overwhelming amount of data and market volatility, leading to “paralysis by analysis.”
- AI Advantages: AI can streamline administrative tasks, aid decision-making, and improve ROI by optimizing resource allocation.
- Strategic Implementation: Brands should adopt AI incrementally, ensuring new systems are adaptable and aligned with current needs.
- Starting Small: Begin with small, manageable changes rather than an extensive overhaul to effectively leverage AI capabilities.
For a deeper dive into these insights, watch the full interview with Capri Brixey on FoodNavigator-USA.
