Information technology AI for information technology
Smarter decisions for retail execution at scale Consumer brands data harmonization platform
Our data harmonization capability is a customizable AI engine designed to ingest, cleanse, standardize, and integrate structured and unstructured datasets across data sets, retailers, categories, and systems. It uses generative AI and agentic AI pipelines to automate, resolve, unify, learn and reduce manual touchpoints.
Why CPGs use our data harmonization platform:
- Resolves discrepancies across retailer POS, syndicated data, internal ERP systems, and shopper panel data.
- Automatically aligns multiple retailer hierarchies into a single normalized view to allow brand teams to compare performance across locations.
- Integrates granular SKU-level data and KPIs with customer-level insights for shopper-centric views across the portfolio.
Our LLM models are fine-tuned on real CPG data patterns. They handle SKU inconsistencies, promotional overlays, seasonal packs, and complex item codes across distributors and D2C. The platform supports rapid onboarding of new data sources while maintaining consistency in category hierarchies, product definitions, pricing, performance, and KPIs.
Reveal gaps & emerging shopper themes at scaleRetail execution & voice of customer platform
Our insights platform combines LLM-driven summarisation with structured analytics to surface actionable signals from transactional data, retail account activity, field feedback, store audits, shopper reviews, and customer support logs.
It enables technology teams to generate insight packs across retail partners automatically, tracking execution against customer cohorts, planograms, promotions, and other customer angles.
We handle your business nuances by generating tailored recommendations for every internal persona (sales, insights, marketing, supply chain), aligned to their specific KPIs, geographies, and business focus. Our AI models distill complex data into clear, slide-ready insights. They explain what’s happening, why, where, and the expected impact.
Why CPGs use our retail execution & voice of customer platform:
- Predictively surfaces gaps between brand objectives and actual retail activation—for example, unsuccessful endcap displays, pricing & value challenges, or stockouts.
- Processes thousands of online reviews, social mentions, and contact centre logs to extract emerging shopper feedback (e.g. promo perception, packaging quality, flavour changes) before they escalate.
- Ties in sales, market, panel, and in store data to quantify casual drivers and prescribe actions across consumer groups, at any level including from macro to store level.
Optimize omnichannel campaigns with AI precisionMarketing optimization platform
Our capability uses machine learning, causal inference, and generative agents to simulate marketing outcomes, optimize allocation, and adjust strategy across digital, retail media, traditional, in-store, and promotional touchpoints.
It connects spend data, shopper engagement, retailer performance, and media delivery to provide AI-powered recommendations on where to invest for the highest impact—by brand, channel, and audience segment.
Why CPGs use our marketing optimization platform:
- Models the ROAS lift impact of past campaigns (e.g., TV vs influencer vs retail activation) and simulates the optimal mix.
- Predicts ROI diminishing returns and cannibalization effects across brands and categories.
- Attributes driving factors, including brand, competitors, timing, and channel mix per retailer, drawing on what historically worked in that banner or region.
Incorporate your promo and lifecycle strategies
Takes into account promo calendars, brand guardrails, seasonal tactics, and product lifecycle stages (e.g. new launch vs cash cow).
Handles retailer-specific business constraints
Built to factor in retail-specific constraints: slotting fees, shopper loyalty programs, private label competition, retailer media networks.
Simulate scenarios with agentic AI
Agentic AI models simulate different scenarios—e.g., “What if we reduce support for Brand A by 10% and move it to Brand B at Walmart only?”—so marketing teams can plan with confidence.
Aligned to your business intricacies Examples of how we incorporate your nuances
We deeply understand that each large CPG business has its own commercial strategy, operational model, and retailer relationships that shape data and decision needs. Our platforms are designed to adapt to the specific brand portfolios, shopper dynamics, and execution realities that define your business.
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Customized for your product portfolios
We account for complex product hierarchies, seasonal packs, and bundled configurations that are unique to your categories and regions.
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Fits your retail channels
Our solutions consider distributor networks, varying planogram standards, and local promotional compliance to align with each retail channel.
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Captures your shopper behaviors
Our models incorporate regional buying habits, shifting shopper missions, and loyalty program impacts to better predict outcomes and personalize actions.
By embedding these nuances into every layer of our AI stack, we ensure you receive insights and automation that truly reflect your world — not generic outputs.
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Our AI-powered solutions for information technology enable revenue management teams to streamline data harmonization, leverage advanced analytics, and gain actionable business intelligence while ensuring seamless integrations across all systems. These solutions help consumer brand companies improve decision-making, optimize revenue strategies, and achieve consistent profitability in a fast-moving market.
Data harmonization
Data harmonization ensures consistency and accuracy across systems. AI-driven tools automatically consolidate fragmented data, eliminating manual errors, and providing a unified view. This allows teams to make real-time, data-driven decisions confidently.
Advanced analytics
Advanced analytics provide actionable insights from vast data sets. AI-powered solutions analyze trends, forecast demand, and optimize pricing and promotions, enabling revenue managers to proactively adjust strategies and maximize profitability.
Business intelligence
Business intelligence is key for informed decision-making. AI-powered BI platforms deliver real-time insights, customizable dashboards, and predictive analytics, helping teams track performance, forecast trends, and optimize revenue strategies effectively.
Integrations
Seamless system integration is essential for efficiency. AI-driven integration tools connect disparate systems, harmonize data, and automate workflows, enabling faster decision-making and improved communication across departments. As a result, this ensures optimal revenue management.
The best tech and team to accelerate your initiatives
Get in touch
Our friendly and efficient team is here to discuss your ideas. No pressure, just solutions.
Contact us
What happens next?
- Our team will reach out to you to schedule a 'no pressure' call to help understand your objectives
- We'll provide relevant demos and examples. You then confirm to us that you have a formal mandate to purchase.
- We will provide the best-in-class proposition, tailored to all your nuances.
