Hosted by the Category Management Association
Curious about integrating AI into your category management practices? Join us for this panel discussion with retail industry veterans and former category and sales leaders at Coca-Cola, Walmart and Nike as they discuss AI adoption in the CPG world.
Our panelists will explore critical topics such as generative AI, strategic starting points on your AI journey, and the nuances of outsourcing AI solutions. Equip yourself with the knowledge to thrive in an AI-driven marketplace and stay ahead of the curve.
- Identify the best opportunities for AI integration in your category management practices
- What to look for in an AI partner and how to identify AI white washing
- Receive expert guidance on where and how to initiate your AI journey, tailored specifically for CPG companies.
- Benefits and challenges of outsourcing AI talent.
- Explore the potential of generative AI for CPGs
Get actionable steps and practical advice on how to execute an AI project, both with partners and gain alignment and support internally. Gain clarity and confidence in embracing AI to outpace your competitors in the dynamic CPG landscape.
Presented by:
- Capri Brixey, EVP, Strategy Consulting at Insite AI
- Kristine Joji, EVP, Strategy Consulting at Insite AI
- Marsha Shapiro, SVP of Client Solutions at Insite AI
