A global top 10 CPG company partnered with us to accelerate their digital commerce capabilities. With ambitious goals for e-commerce growth, profitability, and operational efficiency, they needed a comprehensive AI and analytics solution to optimize assortment, pricing, and promotions, improve digital marketing ROI, and automate brand content management.
Leveraging Insite AI’s industry-leading solutions, the customer achieved breakthrough performance in e-commerce market share, profitability, and operational scalability.Over 12 months, their digital commerce teams unlocked new growth opportunities, improved shopper experiences, and maximized ROI across their e-commerce ecosystem.
Solution implementation: Game-changing features and value created
1. E-commerce growth, market penetration, and profitability
- AI-driven market insights: Identified high-potential markets and shopper segments for targeted expansion.
- Optimization: Advanced cost-to-serve models balanced profitability with growth, identifying products and regions for margin improvement.
- Dynamic competitor benchmarking: Real-time monitoring and response to competitor activities.
Impact
+30% increase
in e-commerce revenue driven by market penetration strategies.
+18% boost in profitability
through optimized SKU and channel strategies.
Reduced time to market
for new initiatives by 40%, enabling faster adaptation to market trends.
2. Assortment, forecasting, pricing, and promo optimization for e-Commerce
- Localized assortment planning: AI-powered recommendations tailored assortments to specific market and shopper needs.
- Demand forecasting: Predictive models improved accuracy by 95%, reducing overstock and stockouts.
- Dynamic pricing optimization: Real-time adjustments based on competitor pricing, shopper behavior, and margin goals.
- Promotion effectiveness: AI determined the most impactful promotions and automated ROI tracking.
Impact
+25% improvement
in promotion ROI, increasing revenue from e-commerce campaigns.
20% reduction in inventory
holding costs through precise demand forecasting.
Optimized pricing strategies
led to a 10% increase in conversion rates on key product categories.
3. Data fragmentation solutions for digital marketing efficiency and shopper insights
- Data integration framework: Unified fragmented datasets from CRM, digital campaigns, and shopper behavior analytics.
- Omnichannel ROI tracking: Linked e-Commerce sales to digital marketing campaigns for accurate ROI measurement.
- Shopper segmentation: AI-created detailed shopper personas based on behavior, preferences, and purchasing patterns.
Impact
+15% increase
in marketing ROI, optimizing campaign spend and targeting.
Faster insights generation
reducing data analysis time by 50%, enabling real-time decision-making.
Identified
previously untapped shopper segments, driving +8% incremental revenue.
4. Automation in brand content management
- Content optimization: AI ensured product listings included keywords, descriptions, and formats proven to maximize conversions.
- Review analysis: Automated sentiment analysis provided insights for product improvement and reputation management.
- Dynamic content updates: Automated synchronization of product content across platforms for consistency.
Impact
+20% increase in conversion rates
due to enhanced content optimization.
Significant reduction
in manual workload saving over 5,000 hours annually for e-Commerce teams.
Improved brand consistency
across 15+ marketplaces, strengthening shopper trust.
Out-of-the-box technologies: The Insite AI advantage
Our pre-built solutions offered immediate advantages:
- Proven e-Commerce frameworks: Pre-configured models for assortment, pricing, and promo optimization ensured faster deployment and immediate results.
- Plug-and-play data integration: Seamlessly integrated fragmented data sources with minimal customization.
- Customizable automation modules: Off-the-shelf automation tools for brand content management saved time and enhanced efficiency.
- Explainable AI: Transparent decision-making enabled easy adoption by stakeholders across digital commerce teams.
These technologies reduced implementation timelines by 30%, allowing the customer to focus on leveraging insights and driving growth rather than building from scratch.
Why competitors couldn’t deliver
Unique nuances: How we delivered for this customer
Conclusion: Setting a new standard for e-Commerce excellence
By partnering with Insite AI, this top 10 CPG company achieved:
- $150M in incremental e-Commerce revenue through optimized strategies and automation.
- +20% improvement in digital marketing ROI, reallocating budgets to high-performing campaigns.
- 50% faster operational processes, enabling their teams to focus on innovation and growth.
Insite AI’s combination of proven technology, deep expertise, and unmatched flexibility ensured that no competitor could match the value delivered. For digital commerce teams in the top CPGs, Insite AI is the partner of choice to unlock transformative e-commerce success.
