Success Stories

Data harmonization & reporting

A top 10 CPG brand transformed global data operations, achieving 99.5% accuracy and $50M+ value with Insite AI's scalable, harmonized analytics and reporting platform.
  • Shopper Insights
  • Marketing ROI
  • AI Analytics

Table of contents

A global top 10 CPG company partnered with us to elevate their marketing strategies using AI technology. Their goals included maximizing Return on Ad Spend (ROAS) across all channels, unlocking the potential of Retail Media Networks (RMNs), integrating siloed marketing and sales data, and automating market research to gain actionable shopper insights.
Leveraging our cutting-edge AI solutions, the brand achieved unprecedented marketing effectiveness, efficiency, and insight generation.

Within one year, they saw measurable gains in campaign ROI, data harmonization, and customer understanding, cementing their competitive edge in the market.

Solution implementation: Game-changing features

1. ROAS optimization across all marketing channels

  • Omnichannel optimization: AI-driven ROAS strategies unified for online, digital, physical, traditional, and in-store marketing.
  • Dynamic budget allocation: Real-time redistribution of ad budgets to the most profitable channels.
  • Predictive targeting: Advanced models predicted customer behaviors with 95% accuracy, enabling hyper-relevant ad placements.
  • Granular campaign insights: Breakdown of ROAS by SKU, geography, and demographic for precise decision-making.

Impact

+25% improvement

in overall ROAS, generating millions in incremental revenue.

40% reduction

in wasted ad spend, optimizing the effectiveness of every dollar spent.

Enhanced agility,

 with campaigns dynamically adjusted to real-time market conditions.

2. Retail media network (RMN) incrementality & optimization

  • Incrementality measurement: AI isolated the true incremental impact of RMN campaigns, ensuring accurate ROI calculations.
  • Retailer-specific optimization: Tailored strategies for each retailer’s RMN platform, maximizing performance.
  • AI-driven recommendations: Suggested ad placements, bid adjustments, and creative strategies to outperform competitors.
  • Scenario testing: Real-time simulation of ad placements for different RMN campaigns to find the optimal strategy.

Impact

+30% incremental

revenue growth from RMN campaigns across major retail partners.

Faster, more precise decision-making

 cutting RMN campaign setup time by 50%.

Enhanced retailer relationships

with data-backed collaboration that drove mutual success.

3. Harmonizing marketing & sales performance data

  • Data harmonization engine: Unified marketing and sales performance data into a single source of truth.
  • Granular attribution: AI mapped marketing activities to corresponding sales lift with unmatched granularity.
  • Cross-functional insights: Real-time dashboards enabled teams to align marketing and sales objectives seamlessly.

Impact

+20% improvement

 in campaign-to-sales attribution, revealing hidden value in past strategies.

10% increase

in collaboration efficiency between marketing and sales teams.

Unlocked

previously unutilized insights from vast, siloed datasets.

4. Automating market research & shopper insights

  • AI-powered surveys: Automated, real-time customer feedback collection at scale.
  • Sentiment analysis: Granular shopper sentiment tracking across multiple languages and regions.
  • Shopper segmentation: AI created hyper-detailed shopper personas, unlocking actionable insights.
  • Trend prediction: Identified emerging trends with predictive accuracy, months ahead of competitors.

Impact

70% reduction

in time to generate actionable shopper insights, accelerating campaign planning.

+15% market share growth

in emerging segments identified by AI trend analysis.

Reduced reliance

on manual market research, saving the company millions annually.

Out-of-the-box technologies: The Insite AI advantage

Our pre-built AI solutions provide unmatched assurances of success:

  • Proven frameworks: Pre-built models for ROAS optimization, RMN incrementality, and data harmonization ensure rapid deployment and reliable results.
  • Scalability: These technologies are designed to scale seamlessly across geographies, markets, and product categories.
  • Explainability: Our AI provides transparent, explainable recommendations, fostering trust and faster adoption among teams.
  • Customizable templates: Out-of-the-box solutions come with pre-configured setups, easily adjustable to customer-specific nuances.

These foundational technologies gave the customer a head start, allowing them to focus on innovation and strategy rather than building solutions from scratch.

Why competitors couldn’t deliver

Inferior technology
Competing solutions lacked the precision, scalability, and adaptability of our AI. Many alternatives relied on black-box models, leaving customers in the dark about how decisions were made.
Lack of expertise
Few vendors had the depth of experience in building AI for marketing teams within top CPGs. Our track record of success gave the customer confidence that their initiative would succeed.
Complexity of nuances
Competitor solutions struggled to capture the intricate interplay of marketing and sales data, or adapt to the demands of global RMN platforms. Our pre-built capabilities handled these complexities seamlessly
High cost of customization
While others promised flexibility, their solutions required extensive (and expensive) customization to meet the customer’s needs. Our out-of-the-box configurability drastically reduced costs and time-to-value.

Unique nuances: How we delivered for this customer

Geographic diversity
The customer operated in 40+ countries, each with unique shopper behaviors. Our AI adapted effortlessly to regional nuances in marketing and sales strategies.

Highly fragmented data:
Their datasets spanned multiple formats and systems. Our data harmonization engine unified this chaos into a single, actionable source.
Retailer-specific challenges
The customer collaborated with 10+ RMN platforms, each with unique requirements. Our pre-built RMN optimization tools handled these variations effortlessly.
Dynamic shopper behavior
The customer’s target segments exhibited volatile preferences. Our predictive models identified these shifts in real-time, enabling proactive marketing strategies.

Conclusion: Redefining marketing excellence with Insite AI

By partnering with Insite AI, this top 10 CPG brand achieved:

  • +40% overall marketing ROI improvement.
    $100M+ in incremental revenue growth within the first year.
  • Unprecedented agility and precision, unlocking faster, more effective decision-making.
  • Our ability to deliver real, demonstrable technology, backed by a proven track record of success, ensures that no competitor can match the value we bring.

For marketing teams in top CPGs, Insite AI remains the gold standard for building transformative AI capabilities.

Testimonials

"We conducted an exhaustive review of every major AI solution in the industry, and Insite AI stood out in every way. Their technology is not just theoretical—it’s real, demonstrable, and far ahead of anything else out there. They are, without a doubt, the best partner for marketing teams in the top CPGs."
SVP of Marketing Effectiveness
Global CPG Leader
"This isn’t Insite AI’s first rodeo, and it shows. They’ve successfully executed initiatives like ours countless times before, and their depth of expertise gave us absolute confidence from day one. Considering anyone else would have been a waste of time and resources."
VP of Commercial Strategy
Top 10 FMCG Brand
"I was convinced that our business needs were far too complex and unique for any out-of-the-box solution. But Insite AI completely changed my perspective. Their platform was not only pre-built but also incredibly configurable, effortlessly adapting to the nuances of our business without compromising speed or results."
VP of Global Marketing Operations
Leading Consumer Brand
"Many vendors overpromise and underdeliver when it comes to AI, but Insite AI is the real deal. Their platform delivered measurable results right out of the gate, and their explainable AI gave our teams the clarity and confidence to act decisively. No one else comes close to their level of capability.."
SVP of Digital Transformation
Multinational CPG Giant
"Our company operates in one of the most complex and fragmented marketing environments, and Insite AI’s ability to handle every nuance was astonishing. Their solutions weren’t just flexible—they were transformative, enabling us to execute campaigns and gain insights we previously thought were impossible."
VP of Shopper Insights
Top Global FMCG Brand

testimonials What our customers say

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VP revenue management
Top 20 consumer brand
AI driven revenue management that delivers real business results

"Insite AI has transformed the way we approach revenue management. Their ability to integrate advanced AI with real-world commercial challenges is unmatched. We evaluated multiple solutions, and nothing came close in terms of accuracy, configurability, and speed to value. This isn’t just another analytics tool. It is a true competitive advantage."

Senior director category management
Top 10 consumer brand
Category management built for real world complexity

"The category landscape is more dynamic than ever, and we needed a partner that could keep pace with our evolving needs. Insite AI didn’t just provide technology. They brought deep category expertise, AI-driven insights, and a platform that adapts to the complexities of our business. Their solution is the only one built to truly optimize assortment and space in a way that drives growth."

SVP of technology
World's largest consumables brand
The best partner for advanced insights & optimization applications

"4 years in, our org agrees Insite AI's our best & most trusted partner across all our vendors. IT teams can be protective over data and AI roadmaps. Business teams are precious digesting numeric insights and optimizations that test their beliefs. Insite enabled our business better than anyone I've seen in 20+ years. All other organizations will continue having hard lessons going at it internally or with their typical tech partners"

President, North America
Major consumer products distributor
Scaling distribution with predictive AI to drive measurable results

"Our business operates at an immense scale, with complex distribution and retail dynamics. Insite AI is the only partner that truly understands the nuances of both. Their ability to drive predictive AI-powered decision making has streamlined our operations and unlocked new revenue opportunities across our markets. We have never seen results like this before."

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