A leading global CPG company, recognized as one of the top 10 brands in the industry, faced the complex challenge of scaling their Category Management, Revenue Growth Management (RGM), and Sales Account operations across multiple markets. They needed an advanced solution that could deliver granular insights, automate decision-making, and adapt to nuanced customer behaviors while maintaining flexibility and speed.
The company adopted our pre-built, out-of-the-box AI solutions for Assortment & Space Optimization, Price Optimization, Trade Promotion Optimization, and Strategic Planning Through Forecasting. Within 12 months of implementation, the company achieved breakthrough results across key business metrics, gained unprecedented insights, and unlocked new market opportunities that were previously unattainable.
Solution implementation: Unpacking the game-changing features
Assortment & space optimization
- Granular localization: Tailored assortment plans for individual store clusters.
- Dynamic shelf space allocation: Real-time recommendations for shelf layouts based on performance and shopper data.
- Scenario planning: Instant analysis of what-if scenarios for SKU additions, deletions, or substitutions.
- Explainable AI: Transparent rationale behind assortment decisions, making it easier for teams to gain buy-in.
Impact
+8% sales uplift
In key categories due to optimized assortments at the store level.
15% reduction
in out-of-stock incidents, leading to a better customer experience.
Increased ROI
from better alignment of shelf space with shopper demand.
Price optimization
- Elasticity models: Hyper-granular pricing strategies based on market conditions and competitive benchmarks.
- AI-Driven recommendations: Tailored price points that maximize revenue without compromising volume.
- Real-time adjustments: Ability to react instantly to competitor price changes or promotions.
Impact
+6% improvement
in gross margin due to optimized price points across key products.
Faster decision-making
cutting pricing analysis time by 40%.
Enhanced competitiveness
in highly price-sensitive markets.
Trade promotion optimization
- Elasticity models: Hyper-granular pricing strategies based on market conditions and competitive benchmarks.
- AI-driven recommendations: Tailored price points that maximize revenue without compromising volume.
- Real-time adjustments: Ability to react instantly to competitor price changes or promotions.
Impact
$25M saved annually
by eliminating underperforming promotions.
20% increase in ROI on promotional spend
through better targeting.
Faster identification
of ineffective promotions, allowing mid-campaign pivots.
Strategic planning through forecasting
- AI forecasting models: Predictive models with near-perfect accuracy rates.
- Multi-scenario analysis: Planning for best-case, base-case, and worst-case outcomes simultaneously.
- Cross-functional alignment: Insights that harmonized goals across category management, RGM, and sales.
Impact
+10% accuracy in demand forecasts
reducing overstock and inventory waste.
Enhanced strategic agility
allowing the company to capitalize on market shifts faster than competitors.
Improved collaboration
between sales and category management teams with shared, actionable insights.
Why other solutions couldn’t deliver?
Unique nuances: How we delivered for this customer
Conclusion: Driving unprecedented value
By leveraging our pre-built, out-of-the-box AI solutions, the company achieved:
- $75M in incremental revenue growth within 12 months.
- 30% improvement in operational efficiency, saving thousands of hours in manual analysis.
- Stronger market position, with increased retailer collaboration and shopper satisfaction.
These results cemented their status as a leader in the CPG industry, proving that our solutions are not just tools but critical drivers of business transformation.
