Marketing & brand AI marketing for brand growth
Return on Ad Spend Why we understand your business problems
In the highly competitive sectors of food, beverage, cosmetics, and OTC health products, marketing teams face significant challenges in maximizing the efficiency of their ad spend.
Key problems include:
- Difficulty in tracking the true ROI from digital advertising efforts due to multi-touch attribution complexities
- Navigating the rise of diverse media channels (social, digital, and traditional) that create fragmented marketing data.
- Ensuring ad placements are reaching the correct audience segments to avoid wastage and missed opportunities.
We understand that precise, real-time visibility into return on ad spend (ROAS) is critical. From inaccurate targeting to the increasing pressure to show immediate results in the fast-paced consumer brands space, our solutions address these problems head-on.
Retail Media NetworksWhy we understand the nuances of your industry
In the food, beverage, and cosmetics industries, shopper behavior, product cycles, and retail relationships create a unique marketing landscape.
We understand the nuances of marketing in this space, including shopper loyalty drivers, retailer-specific preferences, and the unique product dynamics of these industries. Our AI-powered solutions excel in adapting to these evolving demands, ensuring you always target the right audience at the right time.
Key marketing challenges:
- Products are often seasonal or subject to quick market shifts based on consumer trends, requiring adaptive marketing approaches.
- Retail media networks are becoming more integral, yet their ecosystems are complex, with varying levels of accessibility and transparency.
- A vast range of shopper types (e.g., budget-conscious, premium buyers) calls for nuanced, segmented strategies to target campaigns effectively.
Market Research Our AI technology & out-of-the-box software
Our AI-driven Market Pulse™ tool is designed to deliver actionable market research insights at a speed and depth unmatched by traditional methods.
This out-of-the-box solution significantly reduces the time marketing teams spend on manual data collection and analysis, offering pre-built integrations into key retail platforms.
Real-time data integration
Directly pulls from retail sales, social listening tools, and search trends to give immediate feedback on product and market trends.
Predictive analytics
Uses historical consumer data to forecast which campaigns will perform best, helping you avoid marketing missteps.
Segmentation insights
Automatically clusters consumers into segments based on purchasing behaviors, enabling hyper-targeted marketing efforts.
Marketing Solutions How the technology works in detail
Our Market Pulse™ software leverages a combination of machine learning algorithms and natural language processing (NLP) to digest massive amounts of consumer and market data. Here’s how it works:
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Data ingestion
Market Pulse™ connects to your existing sales data streams, social media accounts, and CRM systems, continuously gathering relevant data in real-time.
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Data processing
Using proprietary machine learning algorithms, the tool analyzes patterns in consumer behavior, seasonal trends, and even product performance across different retail networks.
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Predictive modeling
With advanced predictive analytics, Market Pulse™ simulates different marketing campaign scenarios. This helps you select the optimal ad placements, timing, and target demographics.
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Hyper-targeted segmentation
Using deep learning models, it automatically groups consumers by behavior patterns, interests, and purchase history. This gives you ready-to-deploy segments for precise ad targeting.
This scientific, data-driven approach empowers your marketing team to make smarter decisions backed by AI, improving both efficiency and effectiveness.
Innovation Why our solutions stand out
Our Market Pulse™ tool goes beyond just gathering and analyzing data—it drives innovation in how you engage with your target audience. Using cutting-edge GenAI, the system can craft highly personalized marketing messages tailored to each consumer segment. This allows brands to execute marketing campaigns with a new level of customization, generating higher engagement and ROI.
By automating the creative and analytical aspects of market research and campaign execution, we empower your team to focus more on strategy and less on operational tasks, enabling quicker adaptation to market changes.
Reporting & Data Making insights actionable
InsightStream™, our integrated reporting dashboard, simplifies complex data into visual, actionable reports. With customizable KPI tracking for Return on Ad Spend, audience engagement, and retail channel performance, you can:
- Monitor campaign performance across various platforms (social, digital, retail media).
- Use real-time data to optimize campaigns mid-flight, improving ROAS and ensuring maximum marketing impact.
- Gain insights into consumer behavior shifts, allowing you to pivot strategies with confidence.
Our solutions are designed to give your marketing team a data-rich, scientific advantage, allowing you to focus on delivering innovative, brand-driven campaigns while we handle the technical complexities.
Additional Information
Return on ad spend
Maximizing return on ad spend (ROAS) is crucial for efficient marketing. AI-powered tools help achieve this by optimizing audience targeting, reducing waste, and providing real-time campaign performance insights.
Retail media networks
Navigating retail media networks requires data-driven strategies. AI solutions analyze shopper behavior, product performance, and retail-specific data to optimize media placements, ensuring precise targeting and higher engagement across fragmented networks.
Market research
Effective market research is vital for staying ahead. AI-driven platforms provide real-time insights, combining sales data, consumer trends, and social sentiment to forecast market shifts and optimize marketing strategies.
Marketing solutions
AI-powered marketing solutions streamline operations, enabling targeted campaigns. By automating data collection, predictive analytics, and consumer segmentation, businesses can execute personalized, impactful marketing campaigns efficiently, driving higher engagement and ROI.
Innovation
Innovation through AI transforms marketing by personalizing consumer interactions. Generative AI enables brands to create custom content for targeted campaigns, driving engagement and loyalty, and creating adaptive marketing strategies that stay ahead of trends.
Reporting & data
Accurate, actionable reporting is key to optimizing marketing efforts. AI-enhanced dashboards offer real-time data visualization, enabling marketing teams to adjust strategies mid-campaign, improve ROI, and track performance across multiple channels.
The best tech and team to accelerate your initiatives
Get in touch
Our friendly and efficient team is here to discuss your ideas. No pressure, just solutions.
Contact us
What happens next?
- Our team will reach out to you to schedule a 'no pressure' call to help understand your objectives
- We'll provide relevant demos and examples. You then confirm to us that you have a formal mandate to purchase.
- We will provide the best-in-class proposition, tailored to all your nuances.
