Nearly 60% of consumers are more likely to shop at a store that has personalized content.
When done right, retailers can reach higher sales, volume and profit margins, as well as build customer loyalty, by localizing assortments to each store’s shopper preferences and needs. AI-powered insights will help retailers forecast demand around what shoppers are buying by each store beyond just a zip code, and identify which items will perform best, when and at which stores. CPGs that bring these insights demonstrate category thought leadership and will set themselves apart from their competition.
About the Author
Kristine Joji serves as EVP of Strategy Consulting for Insite AI. She spent 20 years at Walmart where she was recognized as a visionary leader playing a pivotal role in optimizing Walmart’s merchandising strategies.
