[Video] The AI Powered Future of Category Leadership

In this episode, of “Beyond the Tech” Mirpuri shares his journey into the field of artificial intelligence (AI) and how his experience in data science, computer science, and business led him to explore the practical applications of AI in various industries, including retail and consumer goods. He discusses the role of AI in automating data ingestion, scenario planning, optimization, and forecasting, enabling humans to focus on strategic and creative decision-making. Mirpuri emphasizes the importance of AI that provide explainable demand forecasting and insights into the drivers and constraints affecting sales for consumer brands.

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The Candy Aisle Renaissance: From Impulse Buys to Strategic Category Growth

In today’s dynamic and highly competitive market, candy brands are constantly seeking innovative ways to stay ahead. With predictive data, brands can accurately forecast consumer demand, anticipate market trends and tailor their assortments accordingly. Not only does this enhance profitability but it fosters a more personalized and satisfying experience for candy enthusiasts.

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The Do’s and Don’ts of Joint Business Planning

In the dynamic world of retail, collaboration is key to success. During a recent panel discussion, Mastering Joint Business Planning: An Insider’s Guide, we sat down with a former VP of Sales at Coca-Cola, Capri Brixey, and a former VP of Merchandising at Walmart, Kristine Joji, to share their experience and insights into what makes a successful JBP. 

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Fueling Growth: AI Unleashed in the Energy Drink Industry

The energy market has evolved considerably over the last 30 years. In the dynamic world of energy drinks, AI holds the key to success. Whether its volume, shifting brand loyalty or cross category migration, retailers need to know what will happen next—not yesterday–to maximize profits in valuable selling space. 

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