Insite AI featured on Kevin in the Morning CPG news
17 Apr 2024
< 1 min

The Innovation Conversation: Data Illuminated

As featured in the Morning News Beat

In this episode of “The Innovation Conversation,” former Amazon executive Tom Furphy, now the CEO of Consumer Equity Partners, and the Morning News Beat’s Kevin Coupe explore the impact of Walmart’s Luminate data on retailer-manufacturer collaboration. Luminate enables the sharing of detailed, yet anonymous, customer information with suppliers. They discuss the significance of filtering and harmonizing data to turn it into a strategic asset, emphasizing the competitive advantage it provides to major players like Walmart, Amazon, Kroger, and potentially Albertsons. The conversation highlights the imperative for other retailers to leverage technology in order to establish closer connections with shoppers in the dynamic, technology-driven retail landscape.

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