Lead Insite AI as CEO and oversee product development.
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Solutions
Award-winning AI softwareNext-gen AI softwareTechnology projectsTalent as a service
Award-winning AI software
Proven AI solutions trusted by global consumer and retail brands to accelerate decision-making, growth, and ROI.
Price optimization & elasticitiesFor RGM & commercial
Trade promotion optimizationFor RGM & sales finance
Assortment optimization & spaceFor category management
Forecasting & decomp softwareFor sales & accounts
Next-gen AI software
Advanced, flexible AI built for tomorrow’s challenges—modular, fast to deploy, and tailored to your retail needs.
Marketing optimization (+ ROAS & RMN)For your total marketing
Data harmonization platformInformation technology
Central insights platformOmnichannel voice of customer
Technology projects
High-impact custom AI and analytics projects delivered by experts to solve your toughest business problems at speed.
Predictive analytics & advanced analyticsForecast outcomes with cutting-edge analytics
AI planning & optimization applicationsOptimise plans using AI simulations
Generative AI developmentDeploy GenAI for new possibilities
Agentic AI capabilitiesAutomate tasks using AI agents
Data harmonizationExplore data-driven strategies and solutions
Insights & reportingClear dashboards with real-time insights
Application developmentApps and tools designed to scale fast
Talent as a service
Access elite AI and data professionals on demand to extend your team and execute with confidence and agility.
Data scientistsExperts extracting insights from your data
AI & generative AIAdvanced AI tools, including GenAI and LLMs
Data engineersBuild and maintain strong data foundations
Software developersCustom software tailored for your needs
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Roles
Revenue managementCategory managementSales & consumerInformation technologyMarketing & brandDigital commerceIn-store executionManufacturing & retailer accounts
Revenue management teams use us for
PricingMaximise growth with intelligent pricing
Trade promotionOptimise trade effectiveness with precision
Planning, reporting & dataIntegrated business planning
Category management teams use us for
Assortment & spaceOptimize for winning assortments
Forecasting & decompForecasting and measuring influential factors
Novel category insightsSuperior understanding of consumer and markets
Sales & consumer teams use us for
Market forecastingDeliver faster and better store execution
Voice of customerAddress priorities with automation and data
Sales analyticsSpot sales trends and grow revenue faster
Consumer insightsUnderstand what drives shopper behaviour
LoyaltyImprove loyalty with data-backed strategies
Information technology teams use us for
Data harmonizationMake data unified and trustworthy
Advanced analyticsExplore data-driven strategies and solutions
B.I. with Gen AITurn raw data into real-time business insights
IntegrationsLink systems together for smooth data flow
Marketing & brand teams use us for
Return on ad spendBoost profits through smarter ad decisions
Retail media networksMonetize retail media and ad placements
Shopper & account intelGain deep insights into customer behaviour
Marketing optimizationSmarter campaigns using AI-driven tools
InnovationAccelerate innovation using predictive insights
Reporting and dataTrack KPIs and unlock real-time insights
Digital commerce teams use us for
Assortment, pricing, promoFine-tune your mix, price and promo tactics
Digital ROIHave a unified ecosystem of solutions
Platform advancementFuture-proof systems and capabilities
OmniChannel analyticsUnify data across all shopping channels
Reporting & dataClear reports for confident decision-making
In-store execution teams use us for
Inventory & orderingBalance stock to match demand precisely
Layout optimisationDesign shelves that drive shopper action
Shelf complianceEnsure shelves match planograms always
Workforce tech augmentationBoost team performance with smart tools
Manufacturing & retailer accounts teams use us for
ForecastingPredict demand and act ahead of time
Systems integrationConnect systems for seamless data flow
PricingMaximise profits with intelligent pricing
Tech enablementEmpower your business with smart tech
Report dataClear reports for confident decision-making
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Industries
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Successes
Success storiesAll case studiesUnified RGM, sales & commercial
AI-driven growth, CPG analytics, revenue optimization
Marketing effectiveness & optimizationMarketing ROI, AI analytics, shopper insights
Data harmonization & reportingAI analytics, shopper insights, marketing ROI
Digital commerce advancementE-commerce optimization, digital transformation
Answers to execution gapsAutomation, in-store execution, retailer account AI
- Insights
- Company
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Solutions
- Award-winning AI software
- Next-gen AI software
- Technology projects
- Talent as a service
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Roles
- Revenue management
- Category management
- Sales & consumer
- Information technology
- Marketing & brand
- Digital commerce
- In-store execution
- Manufacturing & retailer accounts
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Industries
- Our core customers
- Successes
- Insights
- Company
Marsha Shapiro
