Every retailer strives to maximize its return on the money and effort it places into various investments. The question is which parts of these investments will drive the biggest and most certain returns?
Our world is changing. See-now-buy-now, social media, trends, climate change, single use textiles, ethical sourcing... These are just a few of the factors that affects the modern world of apparel retail.
The beauty / cosmetic industry has seen a vast number of changes in the way products are branded, merchandised and sold. There are some trends that currently stand out but it is certain that more trends will emerge.